Whilst promotion of the price of liquor for on-premise consumption is prohibited, advertising “drink and meal” packages incorporating an alcoholic beverage has become standard practise. So what’s acceptable?
It’s acceptable to advertise the price when the deal consists of:
What is not acceptable?
- A meal and one alcoholic beverage, on the provision the drink is less than 1.5 standard drinks and the meal is sufficient to constitute a main meal (for example a “steak and glass of wine or beer”)
- A meal for two constituting two main meals and a bottle of wine or champagne up to 750mls, consumed in the main dining area
- A package consisting of accommodation, a bottle of wine or champagne up to 750ml. In these circumstances it is considered the beverage is ancillary to the meal/accommodation.
It is unacceptable to advertising the price of a package consisting of more than one beverage or more than 1.5 standard drinks with a single meal. As an example, a “steak and two schooners of beer” is not acceptable because the alcohol portion exceeds 1.5 standard drinks.
Fact sheets with additional information are available at www.olgr.qld.gov.au