Gerber completely revolutionises the idea of starting, growing, and maintaining a small business.
Written for all ages, this story takes less than an hour to read, but its unique insights can last for a lifetime. ‘Who Moved my Cheese?’ is a simple parable that reveals profound truths.
This book addresses a single question: Can a good company become a great company, and if so, how? Based on a five year research project comparing teams that made a leap to those that did not, Good to Great shows that greatness is not primarily a function of circumstance; but largely a matter of conscious choice and discipline.