Have you heard the following from an advisor?

“I can help you make more money”
“I can make your business more profitable”
“I can save you money”

But is money really everything? Does money really equate to the wealth that most people seek?

Based on the number of business owners that I have spoken to, the real wealth they seek has more to do with time then money. It is sometimes described as Time Freedom or Discretionary Time. In very simple term this means being able to choose what you do with your time rather than having it chosen for you. E.g. I chose to go to work rather than I have to go to work today.

Time is the most equal resource – we all have the same amount, and our individual use of it often determines how successful we are.

So where does money actually fit in? It appears that money is simply one of the vessels or means that helps you achieve your real wealth of Time Freedom. If this is true should your strategies be focused on money or real wealth?

Well I don’t want to take anymore of your time, but maybe you should spend some time making sure you are working towards your real wealth?